On this page

Cruelty free makeup we love

Woman sat on bed holding face powder surrounded by makeup and a makeup bag
On this page

The vegan lifestyle has become hugely popular in recent years – in large part because more of us want to do our bit for the environment.

As demand has increased, brands from makeup to clothing have changed their approach to offer more eco-friendly products. According to The Vegan Society, over 14,000 products were certified with the Vegan Trademark in 2019 alone, meaning there’s now a lot of choice for people who want to buy animal-friendly products.

We also stock beauty products from a number of brands with cruelty-free and vegan credentials. If you’re on the lookout for new makeup products that tick those important eco-friendly boxes, read on to discover some of our favourites.

Shop vegan makeup

Lipsticks and lip balms

BareMinerals is one of our favourite 100% cruelty-free cosmetics brands. If you’re looking for a chic, wearable lip product that will take you from a day in the office to dinner with friends, try this trio of bareMinerals nude lip lacquers.

For your everyday needs, there are plenty of brands offering cruelty-free and vegan lip balms. We love Natruline from Beauty Kitchen, and Fushi’s Vegan Lip Botanics Hydra Intense.

Foundations and concealers

Embryolisse is a cruelty-free skincare and makeup brand that offers fantastic base products, including skin perfecting serum with long-lasting moisture and plumping properties. There’s also this illuminating BB cream which can be worn on it’s own and with SPF 20 it helps protect skin from sun damage.

Eye and eyebrow makeup

Mavala is a cruelty-free Swiss brand that offers an exciting range of eye makeup, including Double Lash – a product designed to make your eyelashes look fuller and thicker. 

If you’re looking for products on the glam side, check out cruelty-free brand Profusion Cosmetics. This UK brand makes affordable eyeshadow palettes in a range of fun and stylish colours or muted tones for the ultimate smoky eye.

Nail and hand products

Nail Kind is a Danish brand that creates 100% vegan, cruelty-free nail polish in a gorgeous range of colours and finishes.

If you want to try your own vegan manicure at home, start by trimming and buffing your nails, then apply Nail Kind base coat, your favourite colour polish, and a top coat. Finish with their moisturising nail oil to keep your nails strong and healthy, before rubbing in some Dr PAWPAW hand cream.

Makeup removers

When it comes to taking off your makeup, there are lots of vegan and cruelty-free options. Fushi’s Organic Jojoba Oil is perfect for removing makeup and cleansing. We also love Sukin’s Radiance Gel Cleanser as it creates a lather with just water, perfect for an at-home facial.

Our tips for finding your new vegan and cruelty-free favourites

Now that we’ve given you the lowdown on the best cruelty-free makeup products we have to offer, it’s time to start searching for your own! Just remember these simple tips when you’re browsing the shops for your new go-to products. Read our vegan skincare blog for more top tips. 

Do your research

An easy way to find out if a makeup brand is cruelty-free is to search for them on the Cruelty-Free Kitty. You can also check product descriptions online and packaging in-store. Otherwise, you can try going to a brand’s website directly to see if they’ve made a statement about their vegan and cruelty-free credentials – sometimes this information can be found on an About Us or FAQs page.

Look for the bunny logo!

The Leaping Bunny Logo is a symbol used internationally that indicates no tests were done on animals when manufacturing a product. There are two other bunny logos used to indicate a product is cruelty-free – you can learn about them here.

If you’re specifically looking for vegan beauty products, check for the Vegan Trademark on a product label.

Avoid certain ingredients if you’re vegan

Vegan makeup is much more common now than it was 10 years ago, but it can still be hard to find cosmetics that are 100% free from animal products – particularly amongst the mainstream brands that are widely available in high street pharmacies.

The following ingredients don’t tend to be vegan-friendly, so if you see them on the label it’s best to avoid that product, or double check with the brand itself before you buy:

  • Ambergris
  • Beeswax
  • Casein
  • Carmine or cochineal dye
  • Collagen
  • Gelatine
  • Guanine
  • Honey
  • Keratin
  • Lanolin
  • Retinol
  • Squalene
  • Tallow

For a more comprehensive list, check out this guide from PETA.