{"title":"September Offers - Save 25% on E45","description":null,"products":[{"product_id":"e45-itch-relief-coolmousse-1","title":"E45 Itch Relief Coolmousse 100ml","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps dry \u0026amp; itchy skin\u003c\/li\u003e\n\u003cli\u003eFast absorbing\u003c\/li\u003e\n\u003cli\u003eInstantly cools \u0026amp; soothes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eSoothing foam to help dry, itchy and irritated skin.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIntroducing E45's new itch relief coolmousse, from the dry skin experts comes an easy to apply mousse that immediately soothes dry, itchy and irritated skin, providing instant relief and no more scratching. Thanks to its foamy texture, it is quickly absorbed into the skin. It is very gentle and can be used by the whole family on the body and face. The mousse provides an instant cooling effect, leaving the skin feeling calm and moisturised.\u003c\/p\u003e\n\u003ch3\u003eFeatures of E45 itch relief coolmousse\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply moisturises \u0026amp; calms skin\u003c\/li\u003e\n\u003cli\u003eSoothes irritated skin\u003c\/li\u003e\n\u003cli\u003ePrevents scratching\u003c\/li\u003e\n\u003cli\u003eCan be used on face \u0026amp; body\u003c\/li\u003e\n\u003cli\u003ePerfume-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e100ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDry, itchy \u0026amp; irritated skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor external use only\u003c\/li\u003e\n\u003cli\u003eAvoid direct contact with eyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eSimply shake the can 1-2 times before use. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePress foam into palm. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply softly to the affected skin area without rubbing. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse as frequently as needed.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003ePlease see packaging for full list.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54418229461260,"sku":"0153169","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Itch-Relief-Coolmousse-100ml-64943907635468.jpg?v=1781261671"},{"product_id":"e45-itch-relief-cream-50g-1","title":"E45 Itch Relief Cream 50g","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduces itching and irritation\u003c\/li\u003e\n\u003cli\u003eRehydrates dry, damaged skin\u003c\/li\u003e\n\u003cli\u003eSuitable for scaling skin conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eA dual action treatment for dry and itchy skin.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eE45 itch relief cream is a non-greasy formula specially designed to soothe and hydrate skin affected by eczema, dermatitis, pruritus and more. These skin conditions are common and lead to dry, red and itchy patches of skin which are often uncomfortable and slow to heal.\u003c\/p\u003e\n\u003cp\u003eE45 itch relief cream contains the anti-itch ingredient lauromacrogols which has the properties of a topical anaesthetic, meaning it can reduce itchy sensations on the skin. By reducing the urge to itch, E45 itch relief cream will encourage you scratch less thereby speeding up the healing process. This dual action cream will also deeply moisturise damaged skin, giving it a burst of hydration where it needs it most.\u003c\/p\u003e\n\u003ch3\u003eFeatures of E45 itch relief cream\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRe hydrates dry, damaged skin\u003c\/li\u003e\n\u003cli\u003eSuitable for scaling conditions\u003c\/li\u003e\n\u003cli\u003eActive anti-itch ingredient\u003c\/li\u003e\n\u003cli\u003eSpeeds up the healing process\u003c\/li\u003e\n\u003cli\u003eDual action cream\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e100g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAdults and children\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEczema, dermatitis and pruritus\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRead patient information leaflet carefully before use\u003c\/li\u003e\n\u003cli\u003eFor external use only\u003c\/li\u003e\n\u003cli\u003eDo not use if allergic to any of the ingredients or you suffer from severe and widespread redness, oozing or infected skin sores or if the affected area has suddenly become inflamed. If you suspect an allergic reaction stop using the product\u003c\/li\u003e\n\u003cli\u003eIf symptoms persist or anything unusual happens, talk to your doctor or pharmacist\u003c\/li\u003e\n\u003cli\u003eDo not use on the breasts immediately prior to breast feeding\u003c\/li\u003e\n\u003cli\u003eE45 itch relief cream is usually well tolerated; however, side effects may occur which can include a burning sensation, redness, itching or pus\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eCheck that the tube seal is intact before first use.\u003c\/li\u003e\n\u003cli\u003eApply to the affected area twice a day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eLauromacrogols 3.0%w\/w (active ingredient), Urea 5.0%w\/w (active Ingredient), Dimeticone, Phenyl Dimeticone, Liquid Paraffin,, Cetyl Palmitate, Stearic Palmitic Acid,, Octyldodecanol, Glycerol, Polysorbate,, Carbomer, Trometamol, Benzyl Alcohol, Purified Water.\u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54432599048460,"sku":"0004153","price":6.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Itch-Relief-Cream-50g-64943889056012.jpg?v=1781261670"},{"product_id":"e45-itch-relief-gel-1","title":"E45 Itch Relief Gel 100ml","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoothes \u0026amp; moisturises\u003c\/li\u003e\n\u003cli\u003eFor dry, itchy \u0026amp; irritated skin\u003c\/li\u003e\n\u003cli\u003eFast absorbing gel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eMoisturising gel to soothe dry, itchy and irritated skin.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFor when your skin needs moisture and soothing, try out E45's new itch relief gel, a lightweight, fresh formula for dry, itchy and irritated skin. Expertly developed to relieve itchy skin, this gentle gel is fragrance and allergen free and can be used on both the body and face.\u003c\/p\u003e\n\u003cp\u003eThe formula contains anti-irritants and soothing properties as well as vitamin B5 to moisturise the skin. It is fast-absorbing and leaves no sticky residue behind. E45 itch relief gel will become your ally year-round, particularly during the warmer months when the heat and sun can impact your skin.\u003c\/p\u003e\n\u003ch3\u003eFeatures of E45 itch relief gel\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRelieves itchy skin\u003c\/li\u003e\n\u003cli\u003eSuitable for face \u0026amp; body\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cspan data-mce-fragment=\"1\"\u003evitamin B5\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight formula\u003c\/li\u003e\n\u003cli\u003ePerfume-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e100ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDry, itchy \u0026amp; irritated skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor external use only\u003c\/li\u003e\n\u003cli\u003eAvoid direct contact with eyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eSimply squeeze gel into palm.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply softly to the affected skin area without rubbing. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse as frequently as needed.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003ePlease see packaging for full list.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54418229428492,"sku":"0153186","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Itch-Relief-Gel-100ml-64943883452684.jpg?v=1781261643"},{"product_id":"e45-junior-foaming-bath-milk-500ml","title":"E45 Junior Foaming Bath Milk 500ml","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGentle foaming bath milk specially formulated for children's sensitive skin\u003c\/li\u003e\n\u003cli\u003eHelps soothe and protect dry, irritated, and eczema-prone skin\u003c\/li\u003e\n\u003cli\u003eContains emollients to soften and moisturise the skin during bathing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eE45 Junior Foaming Bath Milk gently cleanses and moisturises children's sensitive skin, helping to soothe dryness and irritation during bath time.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eE45 Junior Foaming Bath Milk offers a fun and gentle daily care solution designed especially for children with dry, itchy, and sensitive skin. The product combines a soft, creamy foam layer with a soothing milk to provide a delicate cleanse while moisturizing the skin effectively. It is soap-free, hypoallergenic, color-free, dermatologically tested, perfume-free, and non-greasy, ensuring a safe and enjoyable bath experience for young skin.\u003c\/p\u003e\n\u003cp\u003ePerfect for parents seeking gentle skincare options for their children, this product supports healthy skin by maintaining moisture while cleansing without irritation. The unique two-layer formula invites children to engage with bath time while caring for their skin’s needs.\u003c\/p\u003e\n\u003cp\u003eWith its dermatologist endorsement and kid-friendly formulation, E45 Junior Foaming Bath Milk makes bath time both soothing and playful.\u003c\/p\u003e\n\u003ch3\u003eFeatures of E45 Junior Foaming Bath Milk 500ml\u003c\/h3\u003e\n\u003cul\u003e\n \u003cli\u003eDermatologist recommended for safe use on delicate skin\u003c\/li\u003e\n  \u003cli\u003eCreates a gentle foam that cleanses without drying\u003c\/li\u003e\n  \u003cli\u003eSupports skin’s natural moisture barrier for improved hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e500ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eChildren with dry, sensitive, and itchy skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf product gets in the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli\u003eIf skin irritation occurs, stop using.\u003c\/li\u003e\n\u003cli\u003eTake care not to slip in the bath.\u003c\/li\u003e\n\u003cli\u003eNever leave a child unattended in the bath.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eShake well before use to combine the two layers.\u003c\/li\u003e\n\u003cli\u003ePour directly under running water and swish to create foam.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eAqua, Paraffinum Liquidum, Coco Glucoside, Cocamide DEA, Cocos Nucifera, Sodium Benzoate, Glycerin, Citric Acid\u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54418224972044,"sku":"0000551","price":7.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Junior-Foaming-Bath-Milk-500ml-63783120470284.jpg?v=1781259370"},{"product_id":"e45-moisturiser-cream-125g","title":"E45 Moisturiser Cream 125g","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClinically proven to treat dry skin and various skin conditions like eczema, dermatitis, ichthyosis, and psoriasis\u003c\/li\u003e\n  \u003cli\u003eProvides an immediate moisture barrier to lock in hydration and protect skin from irritants\u003c\/li\u003e\n  \u003cli\u003eNon-greasy, quickly absorbed formula that does not leave a sticky or oily residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eA clinically proven treatment that helps repair and protect dry and sensitive skin while providing deep hydration.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eE45 Moisturiser Cream 125g is clinically proven to treat dry skin and eczema by helping repair and protect the skin’s natural moisture barrier. It is formulated to create an ideal environment for healing dry skin conditions such as eczema, dermatitis, ichthyosis, and some cases of psoriasis.\u003c\/p\u003e\n\u003cp\u003eThe cream locks in moisture with an immediate barrier effect, is non-greasy, and quickly absorbed without leaving sticky or oily residues. E45 Moisturiser Cream contains Medilan, a hypoallergenic lanolin with rare sensitising properties, and has been trusted for over 60 years to care for the whole family, including infants over 1 month old.\u003c\/p\u003e\n\u003ch3\u003eFeatures of E45 Moisturiser Cream 125g\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eContains White Soft Paraffin and Light Liquid Paraffin for intensive moisturisation\u003c\/li\u003e\n  \u003cli\u003eIncludes Anhydrous Lanolin Medilan to soothe and protect sensitive skin\u003c\/li\u003e\n  \u003cli\u003ePerfume-free and free from added colours to reduce risk of irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e125g tub\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eVery dry skin\u003c\/li\u003e\n\u003cli\u003eDry skin conditions including eczema, dermatitis, ichthyosis and psoriasis\u003c\/li\u003e\n\u003cli\u003eWhole family including infants over 1 month\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eE45 cream contains cetyl alcohol which may cause local skin reactions such as contact dermatitis.\u003c\/li\u003e\n\u003cli\u003eE216 and E218 may cause allergic reactions, possibly delayed.\u003c\/li\u003e\n\u003cli\u003eDo not smoke or go near naked flames as this product is a fire hazard.\u003c\/li\u003e\n\u003cli\u003eFabric, clothing, bedding, and dressings in contact with this product burn more easily.\u003c\/li\u003e\n\u003cli\u003eStop use and consult your doctor if allergic reaction occurs.\u003c\/li\u003e\n\u003cli\u003eStore below 25°C.\u003c\/li\u003e\n\u003cli\u003eKEEP OUT OF SIGHT AND REACH OF CHILDREN.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to the affected skin 2 to 3 times daily.\u003c\/li\u003e\n\u003cli\u003eIf symptoms persist, consult your doctor.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eWhite Soft Parafin 14.5 w\/w, Light Liquid Paraffin 12.6% w\/w, Anhydrous Lanolin Medilan 1% w\/w, Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl Hydroxybenzoate E218, Propyl Hydroxybenzoate E216, Sodium Hydroxide, Citric Acid Monohydrate, Purified Water.\u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54418224808204,"sku":"0004146","price":8.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Moisturiser-Cream-125g-63783136035084.jpg?v=1781259287"},{"product_id":"e45-moisturiser-cream-50g","title":"E45 Moisturiser Cream 50g","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich emollient cream that deeply moisturises dry and sensitive skin\u003c\/li\u003e\n\u003cli\u003eHelps soothe irritation and reduce skin redness\u003c\/li\u003e\n\u003cli\u003eNon-greasy and quickly absorbed for comfortable use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eE45 Moisturiser Cream 50g is a rich, fast-absorbing cream that soothes and deeply hydrates dry and sensitive skin.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eE45 Moisturiser Cream 50g is clinically proven to instantly help repair dry skin and treat dry skin conditions such as eczema, dermatitis, ichthyosis, and psoriasis. This non-greasy cream quickly absorbs to lock in moisture and provides an immediate barrier that helps keep moisture in and irritants out. The cream contains Medilan, a hypoallergenic lanolin with rare sensitising properties, and is dermatologically tested and perfume-free.\u003c\/p\u003e\n\u003cp\u003eTrusted for over 60 years, E45 provides comprehensive care for dry skin with creams, lotions, washes, and baths suitable for the whole family, including infants over 1 month old. Regular use can reduce the severity of symptoms associated with dry skin conditions, making it a reliable choice for skin hydration and repair.\u003c\/p\u003e\n\u003cp\u003eThis product does not contain steroids and is designed to protect and nourish your skin while restoring its natural moisture barrier.\u003c\/p\u003e\n\u003ch3\u003eFeatures of E45 Moisturiser Cream 50g\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCan be used for eczema, dermatitis, and other dry skin conditions\u003c\/li\u003e\n\u003cli\u003eClinically proven to provide long-lasting moisture\u003c\/li\u003e\n\u003cli\u003eHelps restore skin’s natural protective barrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWhite Soft Parafin 14.5% w\/w, Light Liquid Paraffin 12.6% w\/w, Anhydrous Lanolin Medilan 1% w\/w\u003c\/li\u003e\n\u003cli\u003eAlso contains Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl Hydroxybenzoate E218, Propyl Hydroxybenzoate E216, Sodium Hydroxide, Citric Acid Monohydrate, Purified Water\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWhole family including infants over 1 month old\u003c\/li\u003e\n\u003cli\u003eDry skin conditions such as eczema, psoriasis, ichthyosis\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eE45 cream contains Cetyl Alcohol which may cause local skin reactions such as contact dermatitis.\u003c\/li\u003e\n\u003cli\u003eContains E216 and E218 which may cause allergic reactions possibly delayed.\u003c\/li\u003e\n\u003cli\u003eDo not smoke or go near naked flames as fabric or dressings with product can catch fire easily.\u003c\/li\u003e\n\u003cli\u003eApplication to the breast is not recommended during breastfeeding.\u003c\/li\u003e\n\u003cli\u003eStop use and consult a doctor if allergic reaction or worsening of acne occurs.\u003c\/li\u003e\n\u003cli\u003eKeep out of sight and reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to the affected skin 2 to 3 times daily.\u003c\/li\u003e\n\u003cli\u003eUse daily by the whole family, including infants over 1 month old.\u003c\/li\u003e\n\u003cli\u003eIf symptoms persist, consult your doctor.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eWhite Soft Parafin 14.5% w\/w, Light Liquid Paraffin 12.6% w\/w, Anhydrous Lanolin Medilan 1% w\/w, Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl Hydroxybenzoate E218, Propyl Hydroxybenzoate E216, Sodium Hydroxide, Citric Acid Monohydrate, Purified Water\u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54432547340556,"sku":"0004147","price":4.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Moisturiser-Cream-50g-63783136755980.jpg?v=1781259262"},{"product_id":"e45-moisturiser-cream-moisturiser-pump-500g","title":"E45 Moisturiser Cream Moisturiser Pump 500g","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich, emollient cream providing intensive hydration for dry skin\u003c\/li\u003e\n\u003cli\u003eConvenient pump dispenser for easy and hygienic application\u003c\/li\u003e\n\u003cli\u003eHelps soothe irritation and restore skin’s natural moisture barrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eDelivers intensive hydration and skin barrier repair for dry and eczema-prone skin.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eE45 Moisturiser Cream Pump 500g is clinically proven to treat dry skin and eczema effectively. It works instantly to help repair dry skin conditions including eczema, dermatitis, ichthyosis, and some cases of psoriasis. This non-greasy emollient is quickly absorbed without leaving any sticky or oily residue.\u003c\/p\u003e\n\u003cp\u003eContaining White Soft Parafin, Light Liquid Paraffin, and Anhydrous Lanolin Medilan, E45 cream locks in moisture by forming an immediate protective barrier on the skin. It is perfume-free, dermatologically tested, and suitable for the whole family, including infants over one month old.\u003c\/p\u003e\n\u003cp\u003eUsing E45 cream three times daily can reduce the severity of symptoms in dry skin conditions. Trusted for over 60 years, E45 supports skin health with its simple yet effective formula.\u003c\/p\u003e\n\u003ch3\u003eFeatures of E45 Moisturiser Cream Pump 500g\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFree from fragrances and dyes to minimise risk of irritation\u003c\/li\u003e\n\u003cli\u003eNon-greasy formula absorbs quickly leaving skin soft and smooth\u003c\/li\u003e\n\u003cli\u003eEffective for eczema, dermatitis, and other dry skin conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePump dispenser 500g size for convenient daily use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDry, sensitive, and eczema-prone skin\u003c\/li\u003e\n\u003cli\u003eAll ages including infants over 1 month\u003c\/li\u003e\n\u003cli\u003eUse on body and face\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eContains cetyl alcohol which may cause local skin reactions such as contact dermatitis.\u003c\/li\u003e\n\u003cli\u003eE216 and E218 may cause allergic reactions, possibly delayed.\u003c\/li\u003e\n\u003cli\u003eDo not smoke or go near naked flames as this product is flammable and may cause severe burns.\u003c\/li\u003e\n\u003cli\u003eFabric, clothing, bedding, or dressings in contact with this product can burn more easily and pose a fire hazard.\u003c\/li\u003e\n\u003cli\u003eWashing clothing may reduce but not completely remove product build-up.\u003c\/li\u003e\n\u003cli\u003eSpeak to your doctor if using minoxidil.\u003c\/li\u003e\n\u003cli\u003eApplication to the breast is not recommended during breastfeeding.\u003c\/li\u003e\n\u003cli\u003ePossible side effects include allergic reactions or worsening acne; discontinue use if these occur and consult a doctor.\u003c\/li\u003e\n\u003cli\u003eKeep out of sight and reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eSuitable for use every day by the whole family, including infants over the age of 1 month.\u003c\/li\u003e\n\u003cli\u003eApply to the affected skin areas 2 to 3 times daily.\u003c\/li\u003e\n\u003cli\u003eIf symptoms persist, consult your doctor.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eWhite Soft Parafin 14.5 w\/w, Light Liquid Paraffin 12.6% w\/w, Anhydrous Lanolin Medilan 1% w\/w, Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl Hydroxybenzoate (E218), Propyl Hydroxybenzoate (E216), Sodium Hydroxide, Citric Acid Monohydrate, Purified Water.\u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54432547275020,"sku":"0004148","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Moisturiser-Cream-Moisturiser-Pump-500g-63783137345804.jpg?v=1781259262"},{"product_id":"e45-itch-relief-cream-100g","title":"E45 Itch Relief Cream 100g","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDual action treatment for itching and skin irritation caused by eczema, dermatitis, pruritus, and scaling skin conditions\u003c\/li\u003e\n  \u003cli\u003eContains urea to help skin retain moisture and lauromacrogols as a topical anaesthetic to relieve itch\u003c\/li\u003e\n  \u003cli\u003eNon-greasy, moisturising formula that soothes skin and leaves it feeling calm and comfortable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eA fast-acting, non-greasy cream that soothes itchy, dry skin while providing lasting hydration and comfort.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eE45 Itch Relief Cream is designed to provide fast and effective relief for itchy, dry skin caused by eczema, dermatitis, pruritus, and scaling skin conditions. This non-greasy cream contains urea, which helps skin retain moisture, leaving it hydrated and comfortable for up to 24 hours. The formula also includes lauromacrogols, acting as a topical anesthetic to soothe irritation and reduce the sensation of itching. Suitable for use on all body areas, it is dermatologically tested and free from fragrances, making it gentle on sensitive skin. Regular use supports the skin's natural moisture barrier while calming discomfort, promoting healthier, more comfortable skin overall.\u003c\/p\u003e\n\u003ch3\u003eFeatures of E45 Itch Relief Cream 100g\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProvides up to 24 hours of hydration to keep skin moisturised\u003c\/li\u003e\n  \u003cli\u003eHelps improve dry skin health with every application\u003c\/li\u003e\n  \u003cli\u003eFormulated without perfume to reduce risk of irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in 100g pump dispenser.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals with dry, itchy skin including eczema, dermatitis, and pruritus sufferers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUse only on intact skin. Avoid on acutely inflamed or infected areas.\u003c\/li\u003e\n\u003cli\u003eStop use if allergic reaction occurs.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes and mucous membranes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eTwist the pump to open and dispense approximately 4g of cream.\u003c\/li\u003e\n\u003cli\u003eApply twice daily to affected areas.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eLauromacrogols 3.0% w\/w, Urea 5.0% w\/w, Dimeticone, Phenyl Dimeticone, Liquid Paraffin, Cetyl Palmitate, Stearic Palmitic Acid, Octyldodecanol, Glycerol, Polysorbate, Carbomer, Trometamol, Benzyl Alcohol, Purified Water.\u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54418224775436,"sku":"0004150","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Itch-Relief-Cream-100g-63783138492684.jpg?v=1781259262"},{"product_id":"e45-moisturiser-cream-350g","title":"E45 Moisturiser Cream 350g","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich emollient cream providing deep hydration for dry and sensitive skin\u003c\/li\u003e\n\u003cli\u003eHelps soothe irritation and repair the skin’s moisture barrier\u003c\/li\u003e\n\u003cli\u003eSuitable for face and body with dermatologist approval\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eA rich, hydrating cream that effectively soothes and repairs dry, sensitive skin.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eE45 Moisturiser Cream Tub 350g is clinically proven to treat dry skin and eczema effectively. It works instantly to help repair dry skin conditions such as eczema, dermatitis, ichthyosis, and certain cases of psoriasis. This rich cream helps lock in moisture by forming an immediate protective barrier to keep irritants out and moisture in.\u003c\/p\u003e\n\u003cp\u003eNon-greasy and quickly absorbed, E45 cream does not leave any sticky or oily residue. It contains White Soft Parafin, Light Liquid Paraffin, and Anhydrous Lanolin Medilan, a hypoallergenic lanolin with rare sensitising properties. Dermatologically tested and perfume-free, this cream is suitable for the whole family, including infants over 1 month old.\u003c\/p\u003e\n\u003cp\u003eUsing E45 cream three times daily can reduce the severity of symptoms in dry skin conditions. Trusted for over 60 years, E45 supports skin health with a simple and effective formula.\u003c\/p\u003e\n\u003ch3\u003eFeatures of E45 Moisturiser Cream Tub 350g\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClinically proven to provide long-lasting moisture\u003c\/li\u003e\n\u003cli\u003eEffective for eczema, dermatitis, and other dry skin conditions\u003c\/li\u003e\n\u003cli\u003eNon-greasy texture absorbs quickly for comfortable wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e350g tub packaging for convenient application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDry, sensitive, and eczema-prone skin\u003c\/li\u003e\n\u003cli\u003eAll ages including infants over 1 month\u003c\/li\u003e\n\u003cli\u003eBody and face use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eContains cetyl alcohol which may cause local skin reactions such as contact dermatitis.\u003c\/li\u003e\n\u003cli\u003eMay cause allergic reactions from E216 and E218, possibly delayed.\u003c\/li\u003e\n\u003cli\u003eDo not smoke or go near naked flames due to fire risk.\u003c\/li\u003e\n\u003cli\u003eFabric, clothing, bedding, or dressings in contact with this product can burn more easily and pose a serious fire hazard.\u003c\/li\u003e\n\u003cli\u003eWashing clothing may reduce but not totally remove product build-up.\u003c\/li\u003e\n\u003cli\u003eSpeak to your doctor if using minoxidil.\u003c\/li\u003e\n\u003cli\u003eApplication to the breast is not recommended during breastfeeding.\u003c\/li\u003e\n\u003cli\u003ePossible side effects include allergic reactions or worsening acne; discontinue use and consult a doctor if these occur.\u003c\/li\u003e\n\u003cli\u003eKeep out of sight and reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eSuitable for daily use by the whole family, including infants over 1 month old.\u003c\/li\u003e\n\u003cli\u003eApply to affected skin areas 2 to 3 times daily.\u003c\/li\u003e\n\u003cli\u003eIf symptoms persist, consult your doctor.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eWhite Soft Parafin 14.5 w\/w, Light Liquid Paraffin 12.6% w\/w, Anhydrous Lanolin Medilan 1% w\/w, Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl Hydroxybenzoate (E218), Propyl Hydroxybenzoate (E216), Sodium Hydroxide, Citric Acid Monohydrate, Purified Water.\u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54432545964300,"sku":"0008414","price":14.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Moisturiser-Cream-350g-63783148060940.jpg?v=1781259186"},{"product_id":"e45-rich-24hr-lotion-400ml","title":"E45 Rich 24HR Lotion 400ml","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides deep, long-lasting moisturisation that lasts 24 hours\u003c\/li\u003e\n\u003cli\u003eFast-absorbing, non-greasy formula replenishes dry and sensitive skin\u003c\/li\u003e\n\u003cli\u003eContains evening primrose oil to help lock in moisture and nourish skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eDeeply hydrates and nourishes dry, sensitive skin throughout the day.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eE45 Rich 24 Hour Fast Absorbing Moisturiser Cream provides deep, nourishing hydration that lasts all day. Dermatologically tested and free from added fragrances and unnecessary colours, this non-greasy cream quickly absorbs to replenish dry skin.\u003c\/p\u003e\n\u003cp\u003eFormulated with Evening Primrose Oil, known for its skin nourishing properties, it helps lock in and retain moisture to support the skin’s natural barrier. Suitable for everyday skincare, it is ideal for dry and sensitive skin, delivering effective hydration and comfort throughout the day.\u003c\/p\u003e\n\u003ch3\u003eFeatures of E45 Rich 24HR Lotion 400ml\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDermatologically tested and free from unnecessary colours and fragrances\u003c\/li\u003e\n\u003cli\u003eClinically proven to be effective for eczema, psoriasis, and other dry skin conditions\u003c\/li\u003e\n\u003cli\u003eSupports skin barrier repair and helps soothe dry, itchy skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e400ml pump bottle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDry and sensitive skin\u003c\/li\u003e\n\u003cli\u003eDaily moisturising for all ages including infants over 1 month\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf using large quantities, regularly change clothing, bedding or dressings impregnated with the product.\u003c\/li\u003e\n\u003cli\u003eKeep away from fire as product may pose a fire hazard.\u003c\/li\u003e\n\u003cli\u003eKEEP OUT OF SIGHT AND REACH OF CHILDREN.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply as required.\u003c\/li\u003e\n\u003cli\u003eFor best results, use daily.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eAqua, Glycerin, Paraffinum Liquidum, Glyceryl Stearate, C12-15 Alkyl Benzoate, Cetyl Alcohol, Dimethicone, Sodium PCA, Phenoxyethanol, Ethylhexylglycerin, Steareth-21, Xanthan Gum, Sodium Cetearyl Sulfate, Hydroxyethyl Urea, Steareth-2, Oenothera Biennis Oil, Disodium EDTA, Citric Acid, Tocopherol, Sodium Hydroxide, Ascorbyl Palmitate.\u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54418224349452,"sku":"0145994","price":9.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Rich-24HR-Lotion-400ml-63783171916044.jpg?v=1781258973"},{"product_id":"e45-rich-24h-body-cream-moisturiser-pump-400ml","title":"E45 Rich 24h Body Cream Moisturiser Pump 400ml","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides deep moisturisation that lasts throughout the day with fast absorption\u003c\/li\u003e\n  \u003cli\u003eFormulated with evening primrose oil to nourish skin and lock in moisture\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested, non-greasy, hypoallergenic, and suitable for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003e24 hour body cream delivers deep, lasting hydration and nourishment to keep dry skin soft, supple, and comfortable all day.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eE45 Rich 24 hour body cream provides deep moisturisation that lasts throughout the day. It is enriched with evening primrose oil, known for its nourishing properties that lock and retain moisture within the skin. This rich cream is quickly absorbed, helping to replenish dry skin and leaving it soft, supple, and refreshed all day long.\u003c\/p\u003e\n\u003cp\u003eThe formula is dermatologically tested, non-greasy, and hypoallergenic, suitable for normal to dry and sensitive skin types. With consistent daily use, the cream helps improve skin texture and restore suppleness in as little as three weeks. The product is safe for the whole family, including infants over one month old.\u003c\/p\u003e\n\u003cp\u003eFor best results, use alongside E45 cleansing products such as E45 Shower Cream and E45 Wash Cream to provide complete emollient therapy.\u003c\/p\u003e\n\u003ch3\u003eFeatures of E45 Rich 24h Body Cream Moisturiser Pump 400ml\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eContains nourishing Evening Primrose Oil\u003c\/li\u003e\n\u003cli\u003eHelps restore suppleness and smoothness for softer, glowing skin\u003c\/li\u003e\n\u003cli\u003eDermatologically tested and hypoallergenic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e400ml pump bottle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNormal to dry skin\u003c\/li\u003e\n\u003cli\u003eSensitive skin\u003c\/li\u003e\n\u003cli\u003eInfants over 1 month\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf using large quantities, regularly change clothing, bedding or dressings impregnated with the product and keep away from fire as fire may pose a fire hazard.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply as required.\u003c\/li\u003e\n\u003cli\u003eFor best results, use daily.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eAqua, Glycerin, Paraffinum Liquidum, Glyceryl Stearate, C12-15 Alkyl Benzoate, Cetyl Alcohol, Dimethicone, Sodium PCA, Phenoxyethanol, Ethylhexylglycerin, Steareth-21, Xanthan Gum, Sodium Cetearyl Sulfate, Hydroxyethyl Urea, Steareth-2, Oenothera Biennis Oil, Disodium EDTA, Citric Acid, Tocopherol, Sodium Hydroxide, Ascorbyl Palmitate.\u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54418224283916,"sku":"0147386","price":12.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Rich-24h-Body-Cream-Moisturiser-Pump-400ml-64226800861452.jpg?v=1781340467"},{"product_id":"e45-repairing-hand-cream-for-very-dry-hands-50ml","title":"E45 Repairing Hand Cream - For Very Dry Hands 50ml","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides 24-hour moisturisation for dry, sensitive hands\u003c\/li\u003e\n\u003cli\u003eClinically proven to soothe roughness and repair very dry skin\u003c\/li\u003e\n\u003cli\u003eDermatologically tested and fragrance free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eDeeply hydrates and repairs very dry, sensitive hands for lasting comfort.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eE45 Repairing Hand Cream is specially designed to provide intensive hydration and repair for very dry and sensitive hands. This rich, fast-absorbing cream helps to soothe rough, cracked skin and supports the skin’s natural moisture barrier. Clinically proven to reduce dryness and discomfort, it keeps hands soft, smooth, and comfortable throughout the day. Its gentle formula is free from fragrance and suitable for frequent use by the whole family, including those with sensitive skin. Regular application aids in restoring skin health and preventing further dryness and irritation.\u003c\/p\u003e\n\u003ch3\u003eFeatures of E45 Repairing Hand Cream 50ml\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRich, fast-absorbing formula for intensive repair\u003c\/li\u003e\n\u003cli\u003eHelps restore skin’s natural moisture barrier\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive and dry skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in a 50ml tube\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals with very dry, sensitive hands\u003c\/li\u003e\n\u003cli\u003eThose prone to roughness and cracking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation or allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply as often as needed to clean, dry hands.\u003c\/li\u003e\n\u003cli\u003eMassage gently until fully absorbed.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eAqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum, Glyceryl Stearate, Hypoallergenic Anhydrous Lanolin Medilan, Phenoxyethanol, Methylparaben, Hydroxyethylcellulose, Carbomer, Propylparaben, Sodium Hydroxide, BHT.\u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54418222383372,"sku":"0156143","price":6.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Repairing-Hand-Cream-For-Very-Dry-Hands-50ml-63783241187596.png?v=1781258273"},{"product_id":"e45-itch-relief-cream-500g","title":"E45 Itch Relief Cream 500g","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\n\u003cp\u003e##features##\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eFast relief from itchy skin\u003c\/li\u003e\n\u003cli\u003eContains Urea and Lauromacrogols\u003c\/li\u003e\n\u003cli\u003eSuitable for people with dry skin conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\n\u003cp\u003e\u003cb\u003eE45 Itch Relief Cream 500g is a soothing cream that provides fast relief from itchy skin. It contains specially formulated ingredients including Urea and Lauromacrogols, making it suitable for people with dry skin conditions.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe cream is designed to provide relief by treating and soothing the irritated area. It is an essential skincare product that hydrates and moisturises the skin, leading to soft and supple skin.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures of E45 Itch Relief Cream 500g\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eProvides fast relief from itchy skin.\u003c\/li\u003e\n\u003cli\u003eSpecially formulated with Urea and Lauromacrogols.\u003c\/li\u003e\n\u003cli\u003eSuitable for adults, the elderly, children and infants over the age of 1 month.\u003c\/li\u003e\n\u003cli\u003eCan be used all over the body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eProduct size: 500g\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eAdults\u003c\/li\u003e\n\u003cli\u003eElderly\u003c\/li\u003e\n\u003cli\u003eChildren over the age of 1 month\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eFor external use only\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes\u003c\/li\u003e\n\u003cli\u003eDo not use on broken or inflamed skin\u003c\/li\u003e\n\u003cli\u003eSeek medical advice before use if you are pregnant or breastfeeding\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\n\u003col\u003e\n\n\u003cli\u003eApply to the affected area twice daily or as required.\u003c\/li\u003e\n\u003cli\u003eEnsure skin has been cleansed and dried before application.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\n\u003cp\u003eThe cream contains the active ingredients: Urea 5% w\/w and Lauromacrogols 3% w\/w. It also contains: Dimethicone, Phenyl Dimethicone, Liquid Paraffin, Cetyl Palmitate, Stearic Palmitic Acid, Octyldodecanol, Glycerol, Polysorbate, Carbomer, Sodium Hydroxide, Benzyl Alcohol, Purified Water.\u003c\/p\u003e\n\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54463397003532,"sku":"0073271","price":34.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Itch-Relief-Cream-500g-63968006897932.png?v=1781182307"},{"product_id":"e45-moisturiser-cream-500g","title":"E45 Moisturiser Cream 500g","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\n\u003cp\u003e##features##\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eMultifunctional cream\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive skin\u003c\/li\u003e\n\u003cli\u003eFree from perfumes and dermatologically tested\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eE45 Moisturiser Cream 500g is a trusted formula suitable for the whole family, including adults, children, babies and even those with sensitive skin. Overtime, it helps to smooth your skin and continue to protect it from external elements.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIt works by replacing lost moisture and helping to restore the skin’s natural moisture balance. E45 Moisturising Cream is also light enough to be used under makeup.\u003c\/p\u003e\n\u003cp\u003eE45 Moisturising cream is available in a large 500g tub, offering value for your money.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures of E45 Moisturiser Cream 500g\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eSuitable for adults, children and babies\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003cli\u003ePerfume-free\u003c\/li\u003e\n\u003cli\u003eMultifunctional cream\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eBrand: E45\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eAdults\u003c\/li\u003e\n\u003cli\u003eChildren and babies\u003c\/li\u003e\n\u003cli\u003ePeople with sensitive skin\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eFor external use only\u003c\/li\u003e\n\u003cli\u003eAvoid direct contact with the eyes\u003c\/li\u003e\n\u003cli\u003eDo not use on broken skin\u003c\/li\u003e\n\u003cli\u003eStop using if skin irritation occurs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\n\u003col\u003e\n\n\u003cli\u003eApply a small amount to the skin, massaging gently until completely absorbed.\u003c\/li\u003e\n\u003cli\u003eUse as required, up to three times a day or as directed by your pharmacist or GP.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\n\u003cp\u003eAnhydrous lanolin (medilan) 1% w\/w, white soft paraffin 14.5% w\/w and liquid paraffin 12.6% w\/w as active ingredients and also glycerol, cetyl alcohol, sodium cetostearyl sulphate, carbomer, methyl hydroxybenzoate, propyl hydroxybenzoate, sodium hydroxide and purified water.\u003c\/p\u003e\n\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":54463398510860,"sku":"0146037","price":17.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/E45-Moisturiser-Cream-500g-63968012271884.png?v=1781182068"}],"url":"https:\/\/lloydspharmacy.com\/collections\/september-offers-save-25-on-e45.oembed","provider":"LloydsPharmacy","version":"1.0","type":"link"}