{"product_id":"fudge-professional-clean-blonde-damage-rewind-violet-toning-shampoo-250ml","title":"Fudge Professional Clean Blonde Damage Rewind Violet-Toning Shampoo 250ml","description":"\u003ch2\u003eProduct features\u003c\/h2\u003e\n\u003cp\u003e##features##\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises brassy and yellow tones to keep blonde, bleached, and highlighted hair looking fresh and vibrant\u003c\/li\u003e\n\u003cli\u003eActively repairs damage while you cleanse, leaving hair stronger and healthier with every wash\u003c\/li\u003e\n\u003cli\u003eDelivers a professional-quality toning result at home, extending time between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##end-features##\u003c\/p\u003e\n\u003ch2\u003eProduct description\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eFudge Professional Clean Blonde Damage Rewind Violet-Toning Shampoo is a dual-action purple shampoo that tones away unwanted brassiness while repairing damage for healthier, brighter blonde hair.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eSpecially formulated for blonde, bleached, highlighted, and grey hair, this shampoo combines violet pigments with a bond-building complex to tackle two common concerns in one step. The violet toning technology works to counteract yellow and orange tones, restoring a cool, luminous blonde that looks salon-fresh. At the same time, the Damage Rewind technology helps to strengthen and rebuild the hair structure from within, addressing the weakening effects that bleaching and chemical processing can cause.\u003c\/p\u003e\n\u003cp\u003eSuitable for regular use, this shampoo cleanses the hair gently without stripping essential moisture, leaving strands feeling soft and manageable. Whether you are maintaining a fresh colour or refreshing a faded tone, this 250ml bottle makes an effective and convenient addition to your hair care routine.\u003c\/p\u003e\n\u003ch3\u003eFeatures of Fudge Professional Clean Blonde Damage Rewind Violet-Toning Shampoo 250ml\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eContains violet pigments that counteract yellow and brassy tones in light-coloured hair\u003c\/li\u003e\n\u003cli\u003eFormulated with Fudge's Damage Rewind bond-repair technology to help restore hair strength\u003c\/li\u003e\n\u003cli\u003eGentle cleansing formula that helps maintain moisture balance without over-drying\u003c\/li\u003e\n\u003cli\u003e250ml bottle size, suitable for regular home use or travel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-start##\u003c\/p\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 250ml\u003c\/li\u003e\n\u003cli\u003eFormat: Shampoo\u003c\/li\u003e\n\u003cli\u003eColour: Purple\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eSuitable for\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAdults and teenagers seeking to maintain blonde, bleached, highlighted, or grey hair\u003c\/li\u003e\n\u003cli\u003eThose looking to neutralise brassy or yellow tones between salon appointments\u003c\/li\u003e\n\u003cli\u003eIndividuals with chemically processed or colour-treated hair prone to damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eWarnings and cautions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor external use only. Avoid contact with eyes. If contact occurs, rinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eIf irritation or an allergic reaction develops, discontinue use immediately and seek advice from a healthcare professional.\u003c\/li\u003e\n\u003cli\u003eProlonged use may deposit more pigment on very light or porous hair. Adjust frequency of use accordingly to maintain your desired tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply a generous amount to wet hair, working into a lather from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for 1 to 3 minutes to allow the violet pigments to work, then rinse thoroughly. For best results, follow with a complementary conditioner or treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Parfum (Fragrance), Glycol Distearate, Laureth-4, Laureth-23, Polyquaternium-10, Citric Acid, Sodium Benzoate, Sodium Salicylate, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Hydrolysed Keratin, Panthenol, CI 42090 (Blue 1), CI 17200 (Red 33).\u003c\/p\u003e\n\u003cp\u003e##accordion-item-end##\u003c\/p\u003e\n\u003cp\u003e##delivery-accordion##\u003c\/p\u003e\n\u003cp\u003e##accordion-end##\u003c\/p\u003e","brand":"Fudge","offers":[{"title":"Default Title","offer_id":62064850764044,"sku":"0167273","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/1046\/0991\/files\/167273.jpg?v=1788440198","url":"https:\/\/lloydspharmacy.com\/products\/fudge-professional-clean-blonde-damage-rewind-violet-toning-shampoo-250ml","provider":"LloydsPharmacy","version":"1.0","type":"link"}