Product features

  • Brightens and whitens
  • Strengthens teeth 
  • Sensitive teeth 

Product description

Gentle and organic sensitive toothpaste that strengthens tooth enamel.

Innova sensitive gentle whitening toothpaste uses a high dosage of amorphous calcium hydroxyapatite which deeply penetrates into open dental tubules* and seals them completely, strengthening enamel and reducing the sensitivity of your teeth. With its organic formula, Innova sensitive gentle whitening toothpaste contains natural stevia and grapeseed extracts which both help to maintain healthy gums and ensure effective protection against dental cavities.

Innova sensitive gentle whitening toothpaste works perfectly alongside Innova liquid enamel mouthwash.

*Dental tubules are microscopic channels that radiate from the underside of the enamel surface to the inside of the tooth, called the pulp.

Features of Innova sensitive gentle whitening toothpaste

  • Clinically proven restorative toothpaste
  • Teeth become up to 2 shades whiter
  • Strengthens enamel
  • Relieves inflammation and bleeding gums
  • Organic formula
  • Contains stevia and grapeseed extracts
  • Specifications

    • 75ml
  • Suitable for

    • Sensitive teeth
  • Warnings and cautions

    • Do not swallow
    • Avoid contact with eyes
  • How to use

    1. Squeeze a small amount onto your toothbrush.
    2. Brush your teeth for 2 minutes twice a day as recommended by dentists.
  • Ingredients

    Aqua, Hydrated Silica, Hydrogenated Starch Hydrolysate, Glycerin, PEG-8, Hydroxyapatite, Cellulose Gum, Aroma, Sodium Monofluorophosphate, PVP, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Xylitol, Propylene Glycol, Olaflur, Stevia Rebaudiana Leaf Extract, Anethole, Citric Acid, Eucalyptol, o-Cymen-5-ol, Tocopheryl Acetate, CI 77891, Thymol, Vitis Vinifera Seed Extract, Disodium EDTA, Aspergillus/Tannic Acid Ferment Extract, Glucose, Inositol, Sodium Benzoate, Potassium Sorbate, Limonene. Fluoride content - 0.15% (1500 ppm).

    Free from: SLS/SLES, parabens*, chlorhexidine, triclosan, potassium salts, aggressive abrasives, sodium saccharin, peroxides.
    *Recommended for those who prefer not to use products containing paraben.

  • Delivery and returns

    Standard delivery

    • Free on orders over £35
    • £3.49 for orders up to £35
    • Delivered in 7-10 working days

    Express delivery

    • £4.99
    • Delivered Next Day if ordered before 8pm Monday to Friday
    • Delivered Monday if ordered after 8pm Friday - 12pm Sunday
    • Delivered Tuesday if ordered after 12pm on Sunday
    • Not available in the Channel Islands

    Evri ParcelShops

    Standard Parcel Shop Delivery

    • Free on orders over £35
    • £2.49 on orders up to £35
    • Delivered in 7-10 working days

    Express Parcel Shop Delivery

    • £3.99
    • Delivered Next Day if ordered before 8pm Monday - Friday
    • Delivered Monday if ordered after 8pm Friday – 12pm Sunday
    • Delivered Tuesday if ordered after 12pm on Sunday

    *Please note: If your order is not collected within 10 days of it arriving at your chosen Evri ParcelShop, the order will be returned to our warehouse. We will only be able to refund the order once we have received the item/s back.

    Pharmacy Medicines delivery

    Pharmacy Medicines will need to be signed for by someone aged 18 or over. If there isn't anyone in who can sign for your order, you can change your delivery date or redirect it to a local parcel shop using the courier's website or app.

    Unfortunately, your order can't be left in a safe place or with a neighbour. The courier will try to deliver three times before they return it to us.

    Purchasing in bulk/high unit volume

    Please note that when purchasing high unit volumes of single lines (10+ units) that delivery promotions are null and void.
    This is as a result of high volume orders not being able to be dispatched via our normal third party fulfilment.
    As a result for any excessive bulk orders of single lines we will be in touch regarding your order to discuss further delivery costs that will be incurred.


    If you're not completely satisfied with your order, you can return it to us within 28 days
    Find out more about our returns policy click here