Product features

  • Permanent hair dye
  • For light brown to dark brown hair
  • Up to 70% grey coverage

Product description

Create your own unique look with a vibrant colour and up to 70% grey coverage.

Red Passion is a permanent vegan formula hair dye that is specially designed for light to dark brown hair colours. You can create your own unique look thanks to a vibrant hue of colour. Its built-in vibrancy serum activates the colour at the root of each hair strand to maximise colour depth, fade resistance and for an impressive shine.

Features of Schwarzkopf live intense colour

  • Professional quality colour
  • Vibrancy serum for maximum colour & shine
  • Long-lasting colour & fade resistant
  • Anti-fade & stunning shine
  • 100% recycled aluminium tube
  • Vegan friendly formula
  • What's included

    • 1 x colour cream (60ml)
    • 1 x developer lotion (60ml)
    • 1 x care conditioner (22.5ml)
    • 1 x pair of gloves
    • 1 x instruction leaflet
  • Suitable for

    • Light brown to dark brown hair
  • Warnings and cautions

    • Read and follow instructions before use
    • For external use only
    • Avoid direct contact with eyes
    • Keep out of reach of children
    • The colour result will depend on your natural hair colour
    • This product is not intended for use on persons under the age of 16
    • Do not use to dye eyelashes or eyebrows
  • How to use

    1. Preparation:
      1. Always perform an allergy alert test 48 hours before each time you colour, even if you’ve used the product before.
      2. Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided.
      3. Apply to dry, unwashed hair.
    2. Mixing:
      1. Unscrew nozzle of developer lotion, pierce the LIVE colour cream tube and carefully squeeze the entire contents into the developer lotion bottle.
      2. Replace the application nozzle and shake until all components are thoroughly mixed.
    3. Application:
      1. Follow application process for either first-time or root regrowth application.
      2. Leave formula to develop for 20-30 minutes.
    4. Rinsing:
      1. Rinse hair under warm water until water runs clear.
    5. Conditioning:
      1. Apply LIVE care conditioner and leave in for 2 minutes.
      2. Rinse thoroughly, hair is left feeling soft and shiny.
  • Ingredients

    Colour Cream: Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate, Ceteareth-20, Octyldodecanol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Sodium Laureth Sulfate, m-Aminophenol, Sodium Cetearyl Sulfate, Serine, Prunus Armeniaca Kernel Oil, Parfum, Sodium Sulfite, Oleic Acid, Potassium Stearate, Toluene-2,5-Diamine Sulfate, Glycerin, Ethanolamine, 4-Amino-2-Hydroxytoluene, Tetrasodium EDTA, Carbomer, Potassium Hydroxide, Ascorbic Acid, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Sodium Sulfate, Benzoic Acid.

    Developer: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Disodium Pyrophosphate, Sodium Cetearyl Sulfate, Disodium EDTA, Sodium Benzoate, Phosphoric Acid.

    Conditioner: Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Prunus Armeniaca Kernel Oil, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Panthenol, Isopropyl Myristate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Glyceryl Stearate, Parfum, Sodium Methylparaben, Propylene Glycol, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Butylphenyl Methylpropional, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Potassium Sorbate.

  • Delivery and returns

    Standard delivery

    • Free on orders over £35
    • £3.49 for orders up to £35
    • Delivered in 7-10 working days

    Express delivery

    • £4.99
    • Delivered Next Day if ordered before 8pm Monday to Friday
    • Delivered Monday if ordered after 8pm Friday - 12pm Sunday
    • Delivered Tuesday if ordered after 12pm on Sunday
    • Not available in the Channel Islands

    Evri ParcelShops

    Standard Parcel Shop Delivery

    • Free on orders over £35
    • £2.49 on orders up to £35
    • Delivered in 7-10 working days

    Express Parcel Shop Delivery

    • £3.99
    • Delivered Next Day if ordered before 8pm Monday - Friday
    • Delivered Monday if ordered after 8pm Friday – 12pm Sunday
    • Delivered Tuesday if ordered after 12pm on Sunday

    *Please note: If your order is not collected within 10 days of it arriving at your chosen Evri ParcelShop, the order will be returned to our warehouse. We will only be able to refund the order once we have received the item/s back.

    Pharmacy Medicines delivery

    Pharmacy Medicines will need to be signed for by someone aged 18 or over. If there isn't anyone in who can sign for your order, you can change your delivery date or redirect it to a local parcel shop using the courier's website or app.

    Unfortunately, your order can't be left in a safe place or with a neighbour. The courier will try to deliver three times before they return it to us.

    Purchasing in bulk/high unit volume

    Please note that when purchasing high unit volumes of single lines (10+ units) that delivery promotions are null and void.
    This is as a result of high volume orders not being able to be dispatched via our normal third party fulfilment.
    As a result for any excessive bulk orders of single lines we will be in touch regarding your order to discuss further delivery costs that will be incurred.


    If you're not completely satisfied with your order, you can return it to us within 28 days
    Find out more about our returns policy click here