You deserve better health, no matter what

Fitbit believe anything is possible and they’re here for you every step of the way. Helping you exercise smarter and manage health conditions with a world of wellbeing and fitness in your hands (well in their app, that is).     

So, whether you’re looking to manage your stress levels,reduce your risk of type 2 diabetes or increase your fitness, a Fitbit will make health and fitness enjoyable. Fitbit can help you stay on track, reach your exercise goals to help manage conditions, and celebrate all the wins, especially the small ones. What are we waiting for? Let’s get going and let’s make progress - whatever that looks like to you.

Why choose Fitbit?

Motivation to take care of yourself and your health condition

Personalised stress management guidance

Track your heart health progress in the Fitbit app

Find the Fitbit for you

Fitbit Sense

Find stress management tools at your fingertips with Fitbit Sense. Feel intune with your body and well rested by understanding your sleep quality in the app. Keep track of heart health with aFib screening for heart health reports and spO2 levels on the go.  

EDA detection & stress management
High & low heart rate notifications
On-wrist skin temperature sensor
Built-in GPS
6+ day battery life*
Free Fitbit premium trail

Shop Fitbit Sense
Black Fitbit sense and man's wrist

Fitbit Versa 3

Set the pace with GPS and reach your daily step goals with the help of Fitbit Versa 3. Track your heart rate and fitness with Active Zone Minutes and music experiences. Designed for fitness Versa 3 lets you see your oxygen saturation and breathing rate at a glance.  

Built-in GPS
Smart Assistant
Active Zone Minutes
Cardio fitness level 
Music Control

Shop Fitbit Versa 3
Woman running and coral Fitbit Versa 3

Fitbit Inspire 2

Fitbit Inspire 2 comes complete with up to 10 days battery life* for motivation every day. Easy to use you can keep on top of your heart rate with 24/7 heart rate monitoring. Plus, discover tools and insights for better sleep and wellbeing. 

Activity tracking
SmartTrack your exercise
Smartphone app alerts
Guided breathing sessions
Free Fitbit premium trial

Shop Fitbit Inspire 2
Two men walking and talking with Fitbit Inspire

Fitbit frequently asked questions

  • Which Fitbit is best for women?

    Fitbit have designed their devices with everyone in mind, but to help you know yourself better, many of our devices feature menstrual health tracking. You can log periods, symptoms, track your cycles and discover patterns.

    Whether you’re looking for guided breathing to help manage hormonal stress, or movement reminders to keep you going all month long. The Versa 3, Sense and Inspire 2 have menstrual health tracking alongside a bucket load of amazing features and the Fitbit app.

  • Which Fitbit is best for men?

    Optimise sleep, track activity, and pay for your next coffee with a tap of the wrist - sound good? Whatever you want to get out of every day, Fitbit can help. The best Fitbit for you really depends on what you want to focus on, our devices are as unique as you are. So, read through the product specs to find your next committed fitness buddy.

  • Can children use Fitbit?

    Fitbit want everyone to enjoy health and fitness and that includes kids too. That’s why Fitbit have family accounts. They let you and your child see their daily stats, interact with family members in the app and take part in challenges.  Shop our range of children's Fitbits and start their healthy habits today.

  • Can Fitbit help me look after my heart health?

    With in-built heart rate monitors, Fitbit can help you keep an eye on your heart rate all day long. From your resting heart rate to your measurements during a workout, you can see your fitness improving in the app.

    Plus, the Fitbit Sense features heart rhythm assessment with the ECG app. This allows you to measure your heartbeat for signs of atrial fibrillation (aFib). You can then share your results with your doctor to help manage your heart condition. Read our blog to find out more about aFib, it’s symptoms and how to manage the condition. 

  • How accurate is Fitbit’s heart rate monitor?

    Fitbit fitness trackers use green LEDs and infrared light to look at the capillaries in your wrists. As your heart beats they expand or contract with blood. These changes allow the device to calculate your heart rate as you exercise and at rest.

    Top tips to get more accurate readings:

    • Keep the back of your device in contact with your wrist
    • Make sure your band is snug but not constricting
    • When you’re not exercising wear your tracker a finger’s width above your wrist bone
    • During exercise wear your device a bit tighter and higher
    • If you’re cycling or lifting weights wear your watch lower on your wrist
  • Can Fitbit help me manage my type 2 diabetes?

    Yes, Fitbit have partnered with Diabetes UK to raise awareness of how a healthy lifestyle can help prevent type 2 diabetes. Building healthy habits and adding a Fitbit to your diabetes management can help you to stay on top of your condition. Why not get involved in their One Million Step Challenge and see what you can do?

    A Fitbit tracker is great for reaching your daily step goals, monitoring your heart rate when exercising and manage stress. The best way to manage type 2 diabetes is with medication, exercise and a healthy diet. Fitbit’s step counter and movement alerts can help you to get moving – a key part of type 2 diabetes management. If you’d like to find out more ways to manage type 2 diabetes read our blog, visit us in store for more advice including our diabetes testing service.

  • Does Fitbit show calories burned?

    Yes, as part of your daily activity tracking your Fitbit will tell you how many calories you’ve burnt. It works this out by combining the rate at which you burn calories when resting and your activity data. If your Fitbit also has a heart rate monitor it can estimate the calories burnt during exercise too. Just another way we’re helping you to smash your goals.

  • How long does it take to charge a Fitbit?

    Charging shouldn’t get in the way of your next work out, so Fitbit developed fast charging. Although charging times can vary across the range, many of the watches charge for a full day in around 12 minutes**, including Fitbit Sense and Versa 3. Fast charging – you know it makes sense.

  • Is my Fitbit waterproof?

    Yes, Fitbit want you to get the best out of your fitness tracker, whatever your work out style. Here for the swimmers and sweaty moments, most Fitbits are water-resistant to 50 metres and splashproof. Ideally you wouldn’t want to wear it in the shower as shampoos or soaps can cause damage or skin irritation. So, make sure to read the information leaflet that comes with your device to check your waterproof specs.

  • How do I set up my Fitbit?

    Setting up your Fitbit is super simple. Just make sure the first thing you do is connect your Fitbit device to the included charger.

    You’ll need to download and install your Fitbit app on your phone, tablet or computer. Then follow the instructions to create your account and connect your new device. Every Fitbit comes with unique instructions, so make sure to follow these to set up your new tracker.


*Varies with use and other factors.
**Varies with use and other factors; up to 12 hours with continuous GPS. Get 24 hours of charge with 12 minutes of charging.